Sunday, July 18, 2010

Where there's smoke...

...there must be fire. Last friday "official" rumors emerged claiming that Brazil's hot new kid on the block Azul Linhas Aéreas (David Neeleman's Brazilian version of JetBlue) was to announce the acquisition of ATR turboprops.

The reports (after all it was printed in respected local newspapers like "Estado de São Paulo" and "Valor Econômico") stated that it was the carriers intention to add ATR "70-seaters" to its fleet. Mind you there isn't any official PR from either Azul nor ATR, but with Farnborough kicking in this week, you can certainly expect some news...

If (or should I say "when"...) these "official rumors" are confirmed, you can bet that Azul will give Trip, who so far has been all alone reining supreme in the regional market in Brazil, a good run for their money.

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